Extinction Campaign: Digital Display + AR Product

Description_

EXTinc. is a hypothetical non-profit business I created for a pair of major studio projects in college. The campaign was focused on highlighting the dangers of environmental destruction to the public and giving the opportunity to take action.

For the initial launch of the campaign I needed creative marketing concepts and this was the basis of the first section of the project. An acrylic billboard piece. For the second project I wanted to expand the campaign through a purchasable merchandise product, which I decied I would base on the original billboard designs.

This second project became a laser cut acrylic piece which would be interactable through an AR program developed through the programming software 8th Wall.

Creative briefs were created for both projects.